Truth #5: Having Gazillions of Live Cultures (CFUs) Does Not Make It Better

CFU counts don’t tell you anything about how a probiotic has been prepared or what kinds of precautions have been taken to ensure a good survival rate. Remember, upwards of 99% of unprotected, live probiotics will die before they ever reach the intestines. CFU counts are only one piece of the puzzle. So what else should you be looking for besides CFU counts? Watch the video on Truth #5 to find out!

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